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LA-based streetwear company focused on giving back to the community. Designers Daniel DeSure and Hassan Rahim want to shine a more positive light on their South LA neighborhood, creating products to do so, while also creating spaces and an infrastructure to foster creativity and an independent spirit.
“A lot of people start a brand and then try to build culture,” [Hassan] Rahim continues. “But we had our community first. And it’s all about people sticking together.”